WHERE IT ALL BEGINS

A collection often starts with a single idea, a mood, a concept. Monica, our Founder + Creative Director, is deeply inspired by the city, which she often uses to inform the early stages of an idea - a gray concrete slab with a beautiful white streak running through it, this could be an amazing start to a collection.

This brand is built on the idea that everyone deserves to be free. To live, love and make change for the betterment of our world. There was nothing that better symbolised this idea than the city - a place we can be ourselves, find our truth and build our dreams. From this central idea, a brand was born....

Research + Development

Our design journey begins with thorough R+D. We are super inspired by the sights, sounds and textures of the city. These elements are running theme throughout all of our collections. Once we've landed on a specific inspiration of choice, we scour historical archives, old + new books, google a LOT, and pull together a series of images, textures, colours and moods that feel right for the collection we are designing.

Design + Sketch

With these foundations in inspiration, the design process can begin. Sketching can come in the form of free-form drawing on paper, or using CAD softwares to create technical representations that are factory ready. We often start with doodles (half-drawn, half-written) then flesh out these ideas in a digital form.

Fabric + Trim Development

While sketching the collection, we are often doing fabric + trim development simultaneously. For our debut season for example, the textures of the city (concrete, iron grates, painted brick) played an important role in fabric development, and guided our search for fabrics with surface interest -- translating to chunky ribs, combed cottons, plushy jerseys, among other things.

Sample + Test

Nothing is more exciting than seeing your vision come to life in the form of a garment sample. Once sampling is complete, we wash/wear test these samples on a number of children, to gauge fit, comfort and durability. For our debut collection, we sampled 4 times, tweaking construction and design elements in response to our feedback from testers.

PROUDLY MADE IN THE UK

When we are happy with a finalised sample of our garment, we're ready to start production.

But where does it all get made?

We are so proud to have found a partner in DDTT Consultancy, a small-batch production studio founded by Terri Whitford, located on the outskirts of Leeds, UK.

By making our collection in the UK, we can be sure that our pieces are exceptionally well-made, by skilled technicians who are paid a fair, living wage.

SOURCING FROM LOCAL MILLS + SUPPLIERS

Our quest to support local informs how we source our fabrics and trims. Wherever possible, we try our best to support UK suppliers. We are proud to have sourced fabrics from two celebrated UK mainstays in fabric production.

Discovery Knitting is a family-run boutique knitting mill located in Leicestershire, specialising in sumptuously soft, ultra high quality, organic cottons and fleeces.

Whaleys Fabrics, located in West Yorkshire, has been a trusted UK supplier since 1869, offering stunning woven qualities from the UK and around the world, in a range of natural fibers.

We are proud to support UK manufacturing.